Apparently, our world is so negative and we’ve been ripped off so often, that many of us find it hard to believe that a company might actually deliver on its promises and that the price we pay for it is worth it. Is this true of SBI?

Well… do a Google search on Site Build It scam and you’re going to find more than a few rants from people claiming unequivocally that SBI is a scam. And to my eyes, that’s a real shame. Because nothing could be further from the truth.

Let’s look at the definition of a scam. In simple terms, it’s basically the same as a fraud. But, a more detailed definition tells us a scam is a fraudulent business scheme meant to victimize or deprive its victim by deceit. In other words, it is an attempt to intentionally mislead a person or persons (known as the mark) usually with the goal of financial or other gain.

I think, if you’ve been skulking around the Internet with the intention of building a money-making website for very long, you’ve probably experienced at least a few instances of Internet marketing scams. Sales pages that proclaim, “Make money while you sleep…”, “$50,000 in 30 Days without spending a dime!” and the like. Nine times out of ten, those so-called gurus either outright lie about their results and the methods used to achieve them, or they omit key steps in the equation.

How many ebooks and video learning programs have you bought that left you high and dry when you were finished? If you’re like me, more than you care to admit to. It’s a common experience in those of us who long to become our own boss and make money from home… unfortunately. And there are any number of true scammers just waiting to take your money.

Is SBI one of these scam companies? I don’t believe so. Here’s why…

They Don’t Claim to Be a Get Rich Quick System

In fact, they go out of their way to emphasize that they are NOT a GRQ system, that to succeed with Site Build It takes time and a LOT of hard work and dedication. In fact, the founder of SBI, Dr. Ken Evoy (a real doctor), calls it the BAM factor. He loves acronyms, a bit too much for my tastes, but BAM = Brains And Motivation. And that’s the key to success with SBI.

That seems pretty straightforward and honest to me.

SBI Is Not Free, But It Does Provide Lasting Value

Site Build It costs money, it’s true, quite a hunk of money, when you’re just starting out. $299 to be exact (at this writing). And while that can seem like a lot, if you think about how quickly all those $27 eBooks, $30 monthly memberships and $17 softwares can add up, not to mention the cost of web hosting, domain name registration, etc., it’s probably not that different. What makes it seem like so much, I think, is that you have to pay it all at once, up front. But look at what you get:

• A comprehensive course in building a successful web-based business
• Sophisticated keyword brainstormer
• Decision software to help with choosing a niche
• Unlimited bandwidth web hosting
• Point and click website builder, with hundreds of free design templates
• Automatic preparation/submission of an XML sitemap for search engine spidering
• Social bookmarking
• Web 2.0 style tool to enable visitor interaction and content submission
• Form building tool, suitable for contact forms, surveys, quizzes and polls
• Autoresponder/newsletter mailer
• RSS feed creation and pinging
• Broad-ranging database of link clickthrough, images, form data and more
• Search engine index rank reporting
• Step-by-step tutorials, video action guide, constantly updated tools and techniques library
• Supportive forum community
• Robust support center

It’s important to note that new features, tools and tips are rolled out at an amazing frequency (at least 4 to 6 times a year), and that the price has never gone up in all the time I’ve owned my SBI sites. That $299 includes everything except the Web 2.0 tool, which is $99/year, but optional to use, and you get 25 free submissions before you pay a dime.

Site Build It Works Hard to Not Mislead You on Its Sales Pages

I already talked about how hard SBI works to tell you it’s NOT get rich quick fodder. But they also go out of their way to tell you every other fact about what it takes to succeed in online business and how Site Build It differs from their competitors. In fact, if you read all of their sales copy, it’ll take you pages and pages and probably a couple of hours of your time. Dr. Ken does love to talk, I  mean write!

I’ll be the first to admit that it can be a bit overwhelming to wade through all that information. But, if you’re the type that likes to find out everything you can before you make a decision, then you might like all those facts. One thing’s for sure… most of your questions will probably be answered by the time you’re through.  But if not, you can even ask experienced SBI webmasters your questions. They’ll help you figure out if SBI is right for you.

And it’s important to know that Site Build It prides itself on overdelivering, in every aspect. So, they don’t just deliver what they promise… they deliver even more.

Should you find after the fact that SBI is not the right match for you for any reason, you can always request a pro-rated refund. That’s a guarantee you can count on.

Now does that sound like a scammer?

In my opinion, there is absolutely no evidence and no basis for anyone to claim that Site Build It is a scam.