Another SBI myth I’ve heard bandied about is that Site Build It is old and outdated, that it’s not as modern or up to date on current internet marketing methods as, say Wordpress or XSitePro or Joomla, etc.
I don’t really agree with this. Dr. Ken Evoy and his team are constantly scouring web trends and evaluating their long-term hardiness and usefulness. And then they tell SBI owners about it in the weekly newsletter and on the forums. They do know what’s going on and Site Build It reflects it. Does that mean they’ll jump on every emerging trend? No, definitely not. Because trends don’t always have lasting power. They also don’t recommend anything black hat or illegal.
That’s because Dr. Ken and his team are all about learning how to build a web business that works for today… and on into the future.
Here are some of the justifications you’ll read for SBI being out of date, as well as my responses…
- The website templates are old-fashioned and non-web 2.0 looking. True, if you’re only looking at their original 20 designs, the ones that were packaged with SBI when it was first rolled out, nearly a decade ago. But, SBI ran a design contest a few years ago that netted around 70 or 80 new designs that you could upload to their blockbuilder as your template. Then, again, they ran another design contest about 2.5 years ago that netted yet another 100 new designs. So we’re now up to almost 300 templates, all free to use. And, to make things better, you can completely customize any of those templates, by changing color schemes, header graphics, etc. Or, you can start from scratch and design your own graphics and colors. Take a look at my 7 SBI sites (in the right sidebar) and you’ll see the kind of variety you can get with SBI, even in the blockbuilder. If you’re comfortable with working with HTML code, you can even upload your completely customized website, bypassing the blockbuilder altogether. And that can be based on ANY template you desire, as long as it is coded in HTML (not PHP or ASP). Sure, you’ll still see a lot of SBI websites that use the old designs, but that’s only because their owners have been focusing more on building their content than on designing a glitzy look and feel. They have their priorities straight too. They can always go back later and upgrade the design, once their site has begun to work for them. Read the rest of this entry »
